Case Studies – Marketing Essentials

Eating Our Own Dogfood – How To Optimize For Revenue As A SaaS Business

Eating Our Own Dogfood – How To Optimize For Revenue As A SaaS Business

Zoeb Khan, April 20, 2017, A/B Split Testing, A/B Testing, Case Studies, Conversion Optimization, 0

It wouldn’t be an exaggeration to say that we at VWO are very passionate about experimentation. Not only have...

How PowToon Optimized Its Pricing Page To Increase Revenue

How PowToon Optimized Its Pricing Page To Increase Revenue

Mohita Nagpal, April 18, 2017, a/b test, Case Studies, pricing page test, SaaS pricing page, 0

PowToon is a cloud-based animation software company based out of London. Launched in 2012, PowToon has over 12 million users...

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

Mohita Nagpal, February 22, 2017, A/B Split Testing, A/B Testing, Case Studies, conversion rate, Mobile, mobile ab test, 0

Elegant Steps offers a large selection of wedding shoes in the UK, both online and in store. More than...

How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

Shivangi, January 12, 2017, A/B Split Testing, a/b test, A/B Testing, Case Studies, Conversion Optimization, conversion rate optimization, cro, mobile a/b testing, mobile multivariate testing, 0

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile....

How RuneScape Leveled Up Revenue Through Process-Driven CRO

How RuneScape Leveled Up Revenue Through Process-Driven CRO

Nitin Deshdeep, October 13, 2016, A/B Testing, Case Studies, case study, heatmap, heatmaps, jagex, runescape, 0

The following is a case study about how RuneScape followed a structured conversion optimization (CRO) program to increase revenue...

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